News Release

Commissionaires Great Lakes Unveils New Brand to Drive Recruitment and Growth

82 year-old organization retools to sustain market leadership

Toronto, ON (October 30, 2007) – Commissionaires, Canada’s most established provider of security and related services, is rolling out a new progressive brand as part of a broader national strategy to build awareness, drive recruitment, and sustain its leadership in an increasingly competitive market. The new brand embodies and reflects both the long history and the future of Commissionaires’ commitment to deliver superior services to its many clients.

Jim Watts, President and CEO, Commissionaires Great Lakes (third from left) and the staff at Commissionaires Great Lakes are all smiles as their new sign is lifted into place on October 30th. The organization launched a new branding strategy in 2007 and the sign showcases the new logo at their Church Street location.

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The rollout of the new brand marks the beginning of a new chapter in the life of Commissionaires nationally and in Toronto. This new brand is just one element in a series of national strategies to marshal the local strength and commitment of the 17 Commissionaires’ divisions to provide unmatched security and related services in Toronto and across Canada.

“This is so much more than just a new logo,” commented Doug Briscoe, Executive Director of Commissionaires Canada. “This signals a renewed, reinvigorated, and refocused national organization with community strength and national reach.”

The two year re-branding process was driven by the development of a new set of national strategies intended to extend and sustain Commissionaires’ national competitive advantage in the delivery of a broad range of security services, from consulting and training to state-of-the-art digital fingerprinting. The new tag line, “Trusted · Everyday · Everywhere,” captures in simple terms the essence of Commissionaires. The new brand will be rolled out by the regional divisions across the country in the coming months.

“The marketplace is evolving rapidly and we have to change with it to keep on top,” noted Jim Watts, President and Chief Executive Officer, Commissionaires Great Lakes, “The new brand expands our horizons and helps secure our future. I am excited by the possibilities”.

The new logo that has emerged from the re-branding process represents a more contemporary and progressive image that symbolizes the modernization of the organization. For example, the colours have changed from red and blue to orange and navy blue. These bold new colours emphasize trust and energy. As well, the wordmark is strong and business-like and captures graphically the idea of safety and security. Finally, the icon is versatile to reflect the breadth of services offered by Commissionaires.

Commissionaires

Commissionaires’ was founded to provide meaningful employment for former Canadian Forces and RCMP personnel. The organization has long been recognized as Canada’s premier security provider, protecting people and property for public and private sector clients from coast to coast. While employing leading-edge technology in delivering security services, Commissionaires has remained true to its roots by providing employment to those making the transition to civilian life after active service in the military and police forces.
Commissionaires’ services and security solutions include: security guarding, enforcement, identification services and security training. The integrity, strong work ethic, proven skills and discipline of Commissionaires give clients confidence and security everyday, everywhere.

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For more information, please contact:

Donna D’Arcy
Commissionaires Great Lakes
80 Church St
Toronto, ON
M5V3C8
ddarcy@commissionaires.ca

 

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